Quick info

Newsletter

Connect

Method

Full AI Production

Date

September 2025

Title

Volvo - AI Spec Ad

Share

Video

Explorative full AI production testing realism, efficiency and intention within AI-native filmmaking.

Credits

Created and Directed by Simon Meyer

Editing & Sounddesign by Dylan Laakmann

Description

Explorative work is a core part of our practice.

In collaboration with AI Director Simon Meyer, this spec project explored AI-native production in a deliberately familiar setting.

Rather than aiming for spectacle, the focus lies on realism, efficiency and visual decision-making.