Client: Henkel

Agency: Heimat/TBWA

Production: ep films

Director: Florian Meimberg

AI Production: Max Schlett / SPAICE

Gen AI Director: Ben Chimoy

Creative Technologist: Andreas Clemens

Prompter: Ciro Kavouras

As the AI production partner to ep+ films we brought the iconic ‘White Lady’ back to life with AI – bridging a century of brand history and the present.

It looks like a full AI production but the main cast was real and transferred into AI via face replacement methods.