No. Prompting is only a small part of AI-native production. AI-native production is a collaborative filmmaking process where people make films together using a new medium called AI. The core lies in human direction, pipeline design, continuity systems, refinement loops, editorial judgment and finishing. AI is the medium, not the author.

An AI-native production pipeline combines generative models with precision control and finishing tools. At SPAICE, this typically includes custom ComfyUI setups for orchestration, generative video and image models for creation, compositing and VFX tools for integration, and editorial, sound design and color grading tools for final mastering. All tools are connected into one coherent, repeatable workflow.

SPAICE is model agnostic and combines major state-of-the-art generative tools with proprietary workflows. Depending on the project, this includes foundation models and systems such as Runway, Veo, Kling, Pika, SeaDance, Seedream, Nano Banana and emerging diffusion-based video models, alongside image and motion systems like Stable Diffusion variants and custom LoRA setups. These are orchestrated through proprietary ComfyUI pipelines to ensure control, consistency and production reliability.

Motion and camera movement are planned and directed, not left to chance. SPAICE uses guided generation, multi-pass refinement and camera logic inside controlled pipelines to achieve stable movement, intentional framing and repeatability. Camera behavior is treated like real production, with defined motion paths, pacing and continuity across shots.

Consistency is achieved through controlled workflows rather than single prompts. At SPAICE, characters and products are treated as repeatable assets with defined visual anchors. This includes identity references, pose and scale normalization, material and color constraints and continuity rules across shots. The goal is predictable behavior rather than uncontrolled variation.

SPAICE is based in Berlin and works internationally with brands and agencies on AI native production.

Quality is ensured through controlled workflows, human direction, editorial judgment, sound design, grading and finishing.

Exploratory projects are part of SPAICE’s R&D and internal training, helping the studio keep pace with rapid technological change.

AI native production expands filmmaking rather than replacing it, with hybrid approaches often offering the best balance.

Yes, AI native production can be adapted for TV and broadcast when workflows meet technical, legal and brand safety requirements.

Clients typically retain usage rights for delivered assets as defined contractually.

Copyright arises through human creative processing. Tool inherent risks related to training data are allocated to clients under the AGB.

Likeness usage is legally secured and applied through controlled workflows, with checks to avoid misleading representation or infringement.

AI native production can be legally safe with documentation and legal oversight. Tool inherent risks related to training data are passed to clients under the AGB until clear legal precedent exists.

SPAICE maintains prompt archives and workflow documentation for one year for legal purposes, while protecting proprietary pipeline designs.

SPAICE combines off the shelf generative tools with proprietary ComfyUI based workflows to improve controllability, consistency and brand alignment.

SPAICE works primarily directly with brands, starting with a strategic discussion. We also collaborate with agencies through pitching or execution processes, proposing directors and developing director interpretations.

Content Automation uses custom AI production systems to generate high volume, repeatable and consistent content efficiently.

AI Echo reactivates a brand‚ using its content archive by reimagining and extending existing assets through generative transformation without reshoots.

Hybrid Production combines live action, VFX and AI native workflows to deliver authenticity, legal certainty and scalable visual extensions.

Full AI Production is an end to end generative filmmaking approach where environments, characters, motion and performances are generated through AI without a physical shoot, guided by human direction.

SPAICE offers Full AI Production, Hybrid Production, AI Echo and Content Automation, each designed to address different creative and operational needs.

AI native production unlocks imagination through expanded visual possibilities and efficiency through faster iteration, scalability and consistency. Each project balances these two aspects differently.

Human direction means that filmmakers define narrative intent, pacing, tone and visual language. AI operates within these boundaries as a production tool, while taste, judgment and responsibility remain human.

Classic VFX extends footage after a shoot. AI native production designs generative systems into the core workflow from the start, allowing greater control, consistency and scalability across shots and formats.

Traditional filmmaking is built around physical production and linear stages. AI native production shifts many constraints into workflow design, enabling faster iteration, scalability and reduced dependency on reshoots while keeping creative responsibility with filmmakers.

AI native production is a filmmaking and content production approach where generative artificial intelligence is embedded into the production process from the very beginning. At SPAICE, AI native production combines intelligent use of technology with human direction. Controlled workflows turn generative potential into intentional, repeatable and brand safe moving images.