Everyone is talking about generative AI. What does it actually change for brands? The potential is infinite. But without direction, it lacks coherence. And successful brands don’t need infinite possibilities. They need clarity.
That is why
Exists.
Spaice was founded to bring clarity into the chaos of AI. We are at the forefront of how films are produced and stories are told in the age of generative intelligence, not as an experiment, but as a reliable production method. Our role is to translate raw generative potential into meaningful, brand-ready storytelling.
Generative AI unlocks endless visual possibilities. But potential alone has no value. Brands don’t need more spectacle. They need direction, consistency, and intention. SPAICE is the clarity layer between what generative AI can do and what brands actually need. We design visual systems that bring coherence to chaos. Consistent worlds. Recognizable products. Characters that stay themselves. Frames that feel part of the same universe.
We work both with and for agencies, as well as directly with brands, supported by our in-house AI art direction. At the center of everything we do stands the human filmmaker. Directors, storytellers, and creative leads remain the driving force. We connect them with our technical team of Creative Technologists and AI Artists to translate vision into execution.
Technology serves vision, not the other way around.
Spaice is deeply rooted in traditional film and commercial production. Our approach to AI is shaped by years of hands-on experience with classic workflows, crews, budgets, and on-set realities. This foundation allows us to judge where AI truly adds value and where it doesn’t. Rather than replacing established production logic, we translate it into new generative systems that respect cinematic craft while expanding its possibilities.
In this new era of filmmaking, production value is no longer defined by trucks, sets, or logistics. It lives in the intelligence of the system and in the craft of the people guiding it.
We believe the role of brands is changing. From campaign senders to continuous storytellers. From isolated hero films to evolving narrative worlds.
In this future, brands become publishers. They release content continuously, build series, and speak with a consistent visual voice over time. Spaice designs the creative production frameworks that make this shift possible.
Generative AI has flooded timelines with content. Most of it looks impressive. Very little of it means anything. How do you cut through the noise? Through the slop? We help.
By combining human taste, production experience, and technological control, SPAICE ensures AI becomes a creative advantage, not a visual dead end.
Max schlett
Co-founder & Executive Producer
Max is one of the co-founders of SPAICE driven by a fascination with the creative potential of generative AI and a passion for bringing ideas to the screen. With a background across agencies and traditional commercial production, he now focuses on exploring the strategic potential of Gen AI for brands, connecting creative innovation with business impact.
JULIUS KREBS
Co-founder & Executive Producer
Julius is an experienced production executive. He co-owns and runs Urbanuncut, a well established film production company, for over seven years, producing for major clients including Porsche, Lidl, and Trade Republic. At SPAICE, all hybrid productions are developed and produced in close collaboration with Urbanuncut, combining established production expertise with new AI-driven approaches.
DYLAN LAAKMANN
AI Creative
Dylan, a filmmaker, editor, and creative who builds bold visuals and honest stories. He works at the intersection of film, design, and emerging AI tools, blending craftsmanship with fast, modern production workflows. From documentaries and commercial work to hybrid AI-driven visuals, he focus on clear storytelling, clean aesthetics, and strong emotion.
Andreas Clemens
Creative Technologist
Andreas is a creative technologist with a strong VFX background, specializing in AI-driven pipelines and automation tools for commercial production. He blends technical innovation with artistic insight, building systems that streamline workflows, enhance visual storytelling, and push the boundaries of what’s possible in modern media creation.
What we offer
From generative noise to directed films.
Foundation models create a cloud of possibilities, but possibilities aren’t films.
SPAICE specializes in transforming raw AI output into coherent, consistent, brand-ready moving images.
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Visual systems
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Custom workflows
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Continuity rules
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Model training
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Multi-tool pipelines
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Refinement tools
What we offer
Making the unshootable shootable
Four ways to use AI-native production by SPAICE: from hero film to thousands of product clips.